Friday, November 1, 2013

Logo Design Worksheet Questionarre

Eileen Bradway,
Gd 6th, Nov 2nd 2013


 Branding and Identification Questionnaire:   Personal Graphic Design Company
General company information:
*Company Name (Fill this in) _Visionary Graphic Design_________________
What product or service does your business offer?   Graphic Design; Illustration for various companies and products.
Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? (Fill this in)____ages 20-40 , and I will deal with little, more family owned businesses, with more personal confrontations._____________
How would you describe your services and/or products? Logos, Websites, Printed design, t-shirts, etc.
Who are your competitors and how do you differ from them?  Other graphic designers.  
Please provide general information about your business. (Fill this in) My business will help people with small businesses that are new or just starting out. The name visionary creates a vision of certainty for the new future and beyond.
What is the overall mood of the company?  Serious about creating a good product, but open to creative input.

Logo information:   
Our logo will be used in print, on website, video media
(keep this in mind) SIMPLE, MEMORABLE, SCALEABLE

Fill in ALL questions below
If you want your company name to appear in the logo, what is the exact name as you would like it to appear in your logo?  Probably the acronym VGD because that’s more simplistic and easy to remember than the long name Visionary Graphic Design.

What is the overall message you wish to portray (serious, playful, etc.)?  Sort of serious about my company but hopeful and new for the future.

Do you have any color preferences? Probably a medium dark/deep modern color of blue and white

What feeling or message do you want your logo to convey to those who view it? That they have a feeling of hope when they see my design, or new like qualities. Like branching off infinitely into the horizon.
Do you envision something techy (squarish, modern) or more organic (natural, soft, roundish)?
Sort of a mix, since I do want it to look modern and professional, but to add some soft roundish qualities, since my company is representing new thoughts.

Reference:

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