Generic Questionare

Branding and Identification Questionnaire

Please complete the information about the product you wish Visionary Graphics Design to complete for you.  This questionnaire helps the designer better meet your needs.  Please answer in complete sentences with as much detail as possible. 

General company information: (Brief history/ “About Us” ) Creates many different kinds of flavored Pasta’s

Company Name: Pasta Pizazz

Product Name: Flavored Pasta

What type of product does your business offer? Many different types of flavored pasta

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? 30 to 40 both genders.

How would you describe your services and/or products? Very authentic and good. Wonderfully made and artisan crafted.

Who are your competitors and how do you differ from them?  (Provide links) http://www.barilla.com/ Barilla has many different kinds of pasta, but we only have flavored pasta.

https://www.buitoni.com/ Buitoni has many different pasta’s and dishes. We only stick to pasta and its sauce.

Please provide general information about your business. (Location, years in business, employees etc) We are located in New York, New York. We’ve been in business for two years, are employees are very hardworking, and we have been doing well.

What is the idea behind the business name? Is there a unique story, if so please explain? We just wanted a fun name for our pasta since it is many different kinds of flavors.

What is the overall mood of the product?  Playful, Serious, Ultra-professional? Playful and funky. We want a modern twist on this seemingly goofy but actually delicious idea.

Logo information: (product)

Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo (Ex: Coca-Cola)? Most likely a type logo.

What is the overall message you wish to portray (look back at the company information you provided, playful etc.)? Playful and funky but also a little modern.

What logos types do your think will appeal to your audience and why.  (provide links if you have styles you like) Just a fun type, we want our audience to be happy to eat our pasta.

Where will you be using the logo?  (Print, website, video media) On our website, on our products, and in our commercials.

Do you have any color preferences, or existing brand colors? If yes, please list them below or attach a current image of existing logo or webpage. Medium Green, Light yellow, medium red.

What feeling or message do you want your logo to convey to those who view it? Serious, Friendly, Steadfast, Loyal, Regal, etc. Friendly and energetic.

Do you envision something modern and trendy or more organic (natural, soft, roundish)? Modern and trendy, but with a roundish side.