Monday, September 23, 2013

Typography Worksheet

Typography Worksheet:
Use the links below to complete the worksheet

Write out the answers to these questions in complete sentences. 
Typography-anatomy.jpg
Label and define all of the above numbers:
1. This is the Ascender line. It is the imaginary line which determines the height of the ascenders.
2. This is the Base line. It is the imaginary line where all the characters rest. Descenders hang below the base line.
3. This is Ascender height. It is the x-height plus the height of the ascending stroke. It is the distance between the Base and Ascender lines.
4. This is the Cap height. This is the height of the capital letters, and the distance between the base line and the cap line.
5. This is the Descender, which is the stroke of a letter that goes below the base line.
6. This is the Ascender, which is the stroke of a letter that goes above the mean line.
7. This is the x-height. It is the distance between the top and bottom of a lower case letter. It also is the distance between the base line and the mean line.
8. This is the Cap line. This imaginary line determines the height of capital letters.
9. This is the Mean line.  This imaginary line determines the height of lower case letters.
10.  This is the Descender line. This imaginary line defines the bottom reach of Descenders.




Define Serif:  The line that goes out from the top and bottom of letters to make them easier to read.
Define Sans-Serif: This has no serif, it is very straight.
When do you use Antique Fonts? You use it to create a period feel.
At most how many words should be Decorative Fonts at a time? You use them no more than three words at a time.
What does a script font resemble? These fonts resemble handwriting.
Why use Symbol Fonts? You use them to embellish text or to complement fonts.

Define Typography: It is the art of arranging letters for media purposes.
Why do designers need a solid foundation in typography? You can have more of a feel for designing, and creating layout projects with words.
Kerning: This is the space in between letters in a word.
Leading: This is the space in between lines of text.
Tracking: This is creating “rivers” of white space throughout your text.

When do you use Center Alignment? You use it to draw attention.
When do you use Right Alignment? You use it for a professional look, or for business letters.
When do you use Justified Alignment?  You use this for newspaper print and textbooks.
What is remembered, good styling, and bad styling?   Why?  Bad styling is more remembered, because it is sloppy and uneven, and that draws the reader’s attention more than good styling. Even if it is bad.
What is legibility? The ability to see the words clearly and to understand them.
Type size smaller than 7pt is: This is difficult to read.
Type size smaller than 3pts is: This is Illegible.
Type range for legible type is: The range is between 9pt and 10pt.
What size do you use for long passages? You use 8pt to 14pt.
What case do we use for Body? You use upper and lower case, because the irregular shapes help you see more legibly.
What is measure? This is the width of the text column.
What can you tell me about Ranged/Ragged Edges? This is where the text is aligned on the screen. Some words are shorter than others though, and it creates a “ragged” look when you are typing.
What are some ways text can be used as images? Summarize what you see.  
Text can be used as a photograph, it can be arranged into many shapes, or it can be a string of letters. It can also create designs and it can be used as color in a picture.




Choosing and Using Type:  http://www.will-harris.com/use-type.htm
**Read ALL of it.  Answer the following: **
Why is choosing and using the right font important?  Give YOUR opinion.  It helps set the mood for your writing, and it helps readers identify the right spot and place for your document or story.
What are the two most important things to remember?   Type is made to serve the text, and there are appropriate and inappropriate typefaces.
What is appropriate? What do you have to consider? An appropriate typeface is one that fits. You have to consider who your audience is, and what typeface would be appropriate for them. You also have to put your own credibility into the equation too.
Tell me the rules:  (there are 10)
1.       Text for a body paragraph should be 10 to 12 point, with 11 po0int the best for printing. Use the same for everything!!!
2.       Use enough line spacing, make your text light and easy to read, or it will appear cramped.
3.       Don’t make your lines too short or long. Make them over 30 and fewer than 70 characters.
4.       Make beginnings clear. Use either an indent or block style for paragraphs. Don’t use both or neither either.
5.       Use only one space after a period.
6.       Don’t justify text unless you have too.
7.       Don’t underline anything, it’s bad.
8.       Use italics in the place of an underline.
9.       Don’t write a whole sentence in italics, bold, or Caps. It’s hard to read.
10.   Leave space above headlines and subheads. Use subheads to help readers find what they are looking for.


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